Most entrepreneurs will tell you their biggest wins. I’d rather talk about the $100K+ I lost building products nobody wanted. That failure taught me more about business in 90 days than three years of “successful” projects ever did.
I recently sat down with London Daily News to talk about what real failure actually teaches you—and why most founders learn the wrong lessons from it.
The breaking point came after my third consecutive product launch flopped. I’d spent months building features I thought the market needed. Turns out, thinking isn’t the same as validating. The golf course taught me that perfect swings in practice mean nothing if you can’t perform under pressure. Business is the same way.
Here’s what changed: I stopped building products and started having conversations. Real ones. The kind where you ask uncomfortable questions and actually listen to answers that contradict your assumptions. Within 90 days of that shift, I had my first paying customers. Not tire-kickers. Not “interested prospects.” People putting down money.
The interview digs into the specific systems I built after those losses—the frameworks that now power Pabs Marketing and everything else I touch. We talk about the difference between productive failure (the kind that teaches you something actionable) and wasteful failure (the kind that just burns cash and time).
If you’ve ever wondered how to extract actual value from setbacks instead of just chalking them up to “learning experiences,” this is for you. If you’re currently sitting on a failed launch and trying to figure out what went wrong, even better.
Read the full story on London Daily News →
The market doesn’t care about your potential—only your ability to adapt when reality punches back.