The gap between what marketers say they do and what they actually do is staggering. Everyone talks about being “data-driven,” but most teams are still making decisions based on gut feel, vanity metrics, and whatever worked last quarter. Real data discipline? That’s rare.
I recently spoke with Time Business News about how tech entrepreneurs are bringing engineering rigor to marketing—and why the future belongs to teams that treat campaigns like systems, not creative experiments.
Here’s what we unpacked:
Data discipline isn’t about more dashboards—it’s about better decisions. I shared how my background in professional golf taught me to obsess over the right metrics, not just the most visible ones. In golf, you don’t just track your score—you analyze swing speed, launch angle, green percentages. Marketing is the same. At Pabs Marketing, we don’t just measure clicks and impressions. We reverse-engineer the entire funnel to understand what actually drives revenue, then automate everything else. That’s how we’ve delivered 60% lifts in lead generation—not by doing more, but by measuring what matters.
Tech entrepreneurs have an unfair advantage in marketing. We dove into why founders with engineering backgrounds often outperform traditional marketers. It’s not because they’re more creative—it’s because they think in systems. They automate the repetitive, optimize the measurable, and eliminate the guesswork. I talked about how we’ve scaled multiple ventures to seven figures by treating marketing like infrastructure: built once, optimized continuously, and designed to compound without constant manual intervention.
The real unlock? Combining technical precision with commercial clarity. One of the most powerful insights from the conversation was this: data without strategy is just noise. You can track everything and still build nothing. The teams that win are the ones who know exactly what they’re trying to achieve before they start measuring. That’s why we only take on projects we believe in—because when you’re clear on the outcome, the data tells you exactly how to get there.
If you’ve ever felt like you’re drowning in analytics but starving for actual growth, this will change how you approach marketing.
Read the full article on Time Business News →
The future of marketing isn’t more creative—it’s more disciplined.